This is the most popular skincare and cosmetic product among K-Pop fans.

Scarlett, with brand ambassadors Song Joongki and Twice, is the skincare and cosmetics brand most remembered by Korean entertainment fans in Indonesia.

This is based on a survey conducted by the Katadata Insight Center (KIC) in collaboration with Zigi.id, which asked respondents about brands and ambassadors of their favorite Korean idols' skincare, cosmetics, and makeup products.

The survey found that 12.6% of respondents chose Scarlett with brand ambassador Song Joongki, and 8.4% chose Scarlett with brand ambassador Twice.

Nature Republic, with brand ambassador NCT, was chosen by 7.5% of respondents. EXO, who were previously also brand ambassadors for Nature Republic, were chosen by 7.4% of respondents.

Other skincare brands and their brand ambassadors that were frequently remembered by respondents include NCT – Somethinc (6.3%), Yoona – Innisfree (6.3%), Sehun – Whitelab (5.2%), and Lee Min-ho – Azarine (4.3%).

This online survey was conducted from June 20-29, 2022, with 1,609 Indonesian respondents who enjoy Korean entertainment.

The majority of respondents were from Generation Z and Millennial generations. Respondents were spread across Indonesia, with the largest population residing on the island of Java.

The complete Zigi Korean Day 2022 survey results can be downloaded at the following link:
https://zigi.id/surveipenggemarkorea

(Also read: [This is the Top 10 Favorite K-Pop Boybands of Indonesians According to the KIC-Zigi Survey](https://databoks.katadata.co.id/datapublish/2022/07/25/ini-10-boyband-k-pop-favorit-orang-indonesia-menurut-survei-kic-zigi))