Pepsodent, Indonesia's Most Popular Toothpaste Brand
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Pepsodent is the most frequently used toothpaste brand by Indonesian consumers, according to a survey by Kurious from the Katadata Insight Center (KIC). 76% of respondents reported frequent use of this toothpaste in the past year.
Following Pepsodent, Ciptadent was frequently used by 8.2% of respondents in the past year. Meanwhile, 5.6% of respondents used CloseUp toothpaste.
Furthermore, Sensodyne and Formula toothpastes were used by 3.5% and 2% of respondents, respectively, in the past year. On the other hand, the usage of other toothpaste brands such as Enzim, Colgate, Darlie, Zact, Systema, Antiplaque, and other brands was lower, as shown in the graph.
Pepsodent is not only the most frequently used but also the most popular toothpaste brand in Indonesia (97%), according to the Kurious-KIC survey. It is followed by Ciptadent and CloseUp, with brand awareness of 77.5% and 74.5% of respondents, respectively.
The Kurious-KIC surveyed 717 respondents spread across various regions of Indonesia, with 48.3% male respondents and 51.7% female respondents.
More than half of the respondents were from Java (excluding Jakarta) at 63%, followed by Jakarta (15.2%), and Sumatra (11.3%). Respondents from Kalimantan, Sulawesi, Bali-Nusa Tenggara, and Maluku-Papua ranged from 0.4% to 3.1%.
Most respondents were aged between 35-44 years (32.4%), followed by the 25-34 year age group (28.3%) and the 45-54 year age group (22.7%).
The survey was conducted from March 9-17, 2023, using the computer-assisted web interviewing (CAWI) method, with a margin of error of approximately 3.66% and a 95% confidence level.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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