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Top 10 Best-Selling Body Lotion Brands on Shopee Indonesia in Late 2025

Nabilah Muhamad 22/04/2026 21:16 WIB

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The market research company Compas released a list of the 10 best-selling body lotion and body butter brands on Shopee Indonesia in the fourth quarter of 2025. Here's the list!

10 Body Lotion and Body Butter Brands with the Largest Market Share* on Shopee Indonesia (Q4 2025)

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10 Body Lotion and Body Butter Brands with the Largest Market Share* on Shopee Indonesia (Q4 2025)

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The market research company Compas released a list of the 10 best-selling body lotion and body butter brands on Shopee Indonesia in the fourth quarter of 2025.

This data is the result of online crawling, which involves collecting product sales data digitally from official and non-official stores on Shopee, with a minimum product rating of 4 stars.

As a result, 7 out of 10 body lotion brands on Shopee during this period were from domestic brands. The other three brands were from abroad, namely Vaseline, Nivea, Lavojoy, and Emeron.

"Nevertheless, Vaseline still holds the top position with a market share of 10.68%, showing that strength and consistency are one of the driving factors," Compas wrote on its official Instagram account on Thursday (2/4/2026).

Apart from Vaseline, other body lotion brands achieved a market share of less than 4% of the total sales value on Shopee at the end of 2025.

Here is the complete list of the 10 body lotion and body butter brands with the largest market share on Shopee Indonesia in the fourth quarter of 2025, according to Compas' research:

Vaseline: 10.68%
Whiteinc: 3.87%
Nivea: 3.85%
Noera by Reisha: 3.48%
Marina: 3.12%
Purbasari: 2.68%
Scarlett: 2.36%
Lavojoy: 2.24%
Skinflair: 2.09%
Emeron: 1.64%.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Top 10 Best-Selling Body Lotion Brands on Shopee Indonesia in Late 2025

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