Here are the 10 Best-Selling Sunscreen Brands on Indonesian E-commerce as of September 2025

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Nabilah Muhamad 03/10/2025 15:38 WIB

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Compas released a list of the 10 best-selling sunscreen brands on Indonesian e-commerce platforms for the period of January-September 2025. The results show that local brands dominated, with Wardah ta

10 Best-selling Sunscreen Brands in Indonesian E-commerce* (January 1 - September 28, 2025)

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10 Best-selling Sunscreen Brands in Indonesian E-commerce* (January 1 - September 28, 2025)

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Market research company Compas released a list of the best-selling sunscreen brands on Indonesian e-commerce platforms throughout January 1 - September 28, 2025.

The research was conducted using a data crawling method. Compas collected product sales data from official and non-official stores on Shopee, Tokopedia, TikTok Shop, Lazada, and Blibli, for products with a minimum 4-star rating, during that period.

As a result, 6 out of 10 best-selling sunscreen brands on several Indonesian e-commerce platforms are local brands. They are Wardah, Azarine, Facetology, Amaterasun, Gloow&be, and Oh My Glow (OMG).

Wardah secured the top position. This beauty product brand, under the umbrella of Paragon, achieved a market share of 7.9% of the total sunscreen sales value during this period.

"Wardah is the number one champion of sunscreen on Indonesian e-commerce throughout 2025, amidst fierce competition," Compas wrote on its official Instagram account, Wednesday (2/10/2025).

It was followed by Azarine and Facetology, which both achieved a 6.7% share by the end of September 2025.

Below is a list of the top 10 sunscreen brands with the largest market share on Shopee Indonesia from January-September 2025, based on Compas' research:

Wardah: 7.9%

Azarine: 6.7%

Facetology: 6.7%

Skintific: 5.2%

Skin Aqua: 3.2%

Skin1004: 2.9%

Unitary: 2.4%

Amaterasun: 2.1%

Gloow&be: 2%

Oh My Glow: 2%

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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