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Types of Local Food and Beverage Products Widely Consumed by Indonesians

Nabilah Muhamad 21/08/2025 17:39 WIB

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According to a JakPat survey, instant noodles will be the most consumed local food product in Indonesia in 2025.

Types of Local Indonesian Food and Beverages Products Consumed by Respondents in the Last 6 Months (July 2025)

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Types of Local Food and Beverage Products Widely Consumed by Indonesians

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Types of Local Indonesian Food and Beverages Products Consumed by Respondents in the Last 6 Months (July 2025)

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According to a JakPat survey from July 2025, 79% of respondents in Indonesia consumed local food and beverage products in the past six months.

Within this group, instant noodles were the most consumed local food product (81%).

This was followed by rice and rice products (76%), cooking spices and seasonings (68%), and coffee and powdered drinks (67%).

Packaged bread and locally produced cakes (65%), sauces and soy sauce (63%), and milk and dairy products (55%) were also consumed.

JakPat also surveyed the most popular local food brands in Indonesia. Indomie ranked first (40%), followed by Sedaap (6%), Sari Roti (3%), Roma (2%), and Chitato (2%).

The most popular local beverage brands were Teh Botol Sosro (14%), Ultra Milk (7%), Indomilk (7%), Teh Pucuk (5%), and Le Mineral (5%).

"40% of respondents spent Rp20,000-Rp50,000 per local food and beverage product," JakPat wrote in its report, Local Product Shopping Behavior in Indonesia.

The JakPat survey involved 1,394 respondents, narrowed down to 1,049 respondents who consumed local food and beverage products. In total, respondents consisted of 52% male and 48% female.

Respondents were located in non-Jabodetabek Java (49%), Jabodetabek (36%), and outside Java (15%).

Respondents also included millennials (29-44 years old) 43%, Gen Z (15-28 years old) 43%, and Gen X (40-50 years old) 14%.

The survey was conducted online on July 24-25, 2025, with a margin of error below 5%.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Types of Local Food and Beverage Products Widely Consumed by Indonesians

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Types of Local Food and Beverage Products Widely Consumed by Indonesians

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