Why Indonesian Consumers Are Attracted to Malls Over Other Shopping Places
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Katadata Insight Center (KIC) and tSurvey conducted a poll to determine why consumers prefer visiting malls over other shopping venues, including online shopping.
The results show that the majority, or 55% of respondents, are more drawn to malls because they can try products directly.
Furthermore, 54% of respondents chose malls to avoid the risk of fraud, and 47% were attracted by exclusive promotions only available in malls.
The following are the complete reasons why consumers find malls more appealing than other shopping locations:
* Ability to try products directly: 55%
* Avoidance of the risk of fraud/mismatched goods as experienced in online stores: 54%
* Availability of exclusive promotions or discounts only available at malls: 47%
* A more tangible and emotionally satisfying shopping experience: 43%
* Ability to directly compare prices between stores in one location: 41%
* No need to wait for shipping; items can be taken home immediately: 31%
* Ability to find and fulfill all needs in one place: 27%
* Greater trust in products or brands available at malls: 25%
* No shipping costs, unlike online shopping: 24%
* Other: 1%
This survey involved 268 respondents who had visited malls in late 2024 and early 2025. The online survey was conducted in two periods: September-December 2024 and January-April 2025.
Respondents were selected using non-probability sampling. The sample was taken from visitors of upper and middle-class malls in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, and Bekasi), with the following details:
Upper-class Malls:
* Plaza Indonesia
* Grand Indonesia
* Pacific Place
* Central Park
* Senayan City
* Plaza Senayan
* Ashta District 8
* Pondok Indah Mall
* Lippo Kemang Village
* Kota Kasablanka
* Gandaria City
* PIK Avenue
* Aeon Mall Jakarta Garden City
* Lotte Shopping Avenue
* Mall Taman Anggrek
* Mall of Indonesia
Middle-class Malls:
* Blok M Plaza
* Green Pramuka Square
* Mall Artha Gading
* Mall Bassura City
* Mall Sunter
* Cilandak Town Square
* Plaza Slipi Jaya
* Mall Tamini Square
* Pluit Village
* Mall Cipinang Indah
* Mall Kelapa Gading (MKG)
* Plaza Atrium Senen
* City Plaza Jatinegara
* Plaza Buaran
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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