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Considerations of Indonesian Women in Choosing Beauty Products

Nabilah Muhamad 04/07/2025 15:37 WIB

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According to a ZAP Clinic survey, most Indonesian women consider product safety when choosing beauty products.

Factors Considered by Indonesian Women When Choosing Beauty Products (2023)

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Factors Considered by Indonesian Women When Choosing Beauty Products (2023)

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Indonesian women consider various factors before purchasing beauty products, according to a survey by ZAP Clinic.

The majority of respondents (77.5%) prioritize product safety, while 66.4% focus on ingredients.

Other key considerations include affordable prices (61.9%), labels such as halal certification and cruelty-free claims (44.2%), and brand reputation/credibility (42.8%).

The lowest priority (39.9%) was given to products offering instant results.

"Indonesian women are discerning in their choice of beauty products, and brand is not the primary factor," ZAP stated in its ZAP Beauty Index 2024 report.

The survey, conducted by ZAP Clinic in collaboration with MarkPlus, involved approximately 9,000 female respondents aged 15-65 across Indonesia.

Respondents were located in Jakarta, West Java, Banten, East Java, Central Java, North Sumatra, Yogyakarta, East Kalimantan, Bali, South Sulawesi, South Kalimantan, Lampung, and Maluku. Data collection was conducted online between October and December 2023.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Considerations of Indonesian Women in Choosing Beauty Products

Considerations of Indonesian Women in Choosing Beauty Products

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Considerations of Indonesian Women in Choosing Beauty Products

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