Gen Z and Millennials Acknowledge the Allure of Foreign Skincare

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Nabilah Muhamad 15/05/2025 11:25 WIB

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A Populix survey reveals that the majority, or 56%, of Gen Z and Millennial respondents are interested in foreign skincare products due to the innovation and technology they offer.

Reasons for Gen Z and Millennial Respondents' Use of Foreign Skincare Products (September 2024)

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Gen Z and Millennials Acknowledge the Allure of Foreign Skincare

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Reasons for Gen Z and Millennial Respondents' Use of Foreign Skincare Products (September 2024)

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A Populix survey reveals that approximately 73.5% of Indonesian Gen Z and millennial respondents are interested in using foreign skincare products.

Of this group, the majority (56%) are drawn to these products due to their innovative and advanced technology.

Furthermore, 48% believe that foreign skincare products offer superior ingredient quality.

Other reasons cited include recommendations from influencers or beauty experts (22%), suitability for skin type (14%), and more competitive pricing.

Meanwhile, 10% of respondents are attracted to foreign skincare products because of their appealing and aesthetically pleasing packaging.

The survey also highlights South Korea as the top choice (66%) for exploring foreign skincare products, followed by Japan (35%), the United States (9%), and France (8%).

Populix conducted this online survey from September 20th to 25th, 2024, initially surveying 1,100 respondents, which was then narrowed down to 808 respondents interested in foreign skincare products.

The majority of respondents resided on the island of Java (77%), followed by Sumatra (14%), and other islands (9%).

Respondents comprised 50% Gen Z (18-28 years old) and 50% millennials (29-44 years old).

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."