How Often Do Gen Z and Millennials Buy Skincare? This is the Survey

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Nabilah Muhamad 14/05/2025 15:21 WIB

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According to a Populix survey, the majority, or 33%, of Indonesian Gen Z and Millennial respondents purchase skincare or beauty products once a month.

Frequency of Indonesian Gen Z and Millennial Respondents Purchasing Skincare Products (September 2024)

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Frequency of Indonesian Gen Z and Millennial Respondents Purchasing Skincare Products (September 2024)

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Populix surveyed the skincare purchasing habits of Indonesian Gen Z and millennials.

The results show that 33% of respondents buy skincare monthly, followed by 26% who buy every 2-3 months.

"Most consumers buy skincare every 1-3 months, with Gen Z purchasing less frequently than millennials," Populix wrote in its *Millennials & Gen Z Report: Local vs. Global Skincare Trends and Market Shifts* report.

Another 15% of respondents only buy skincare when they run out, 6% buy during large promotions or discounts, 5% buy every 4-6 months, and 2% only buy once a year.

Meanwhile, 13% of respondents reported not using skincare products.

The survey also found that the most purchased skincare category was cleansers, at 63%.

Other popular skincare products included sunscreen (54%), moisturizer (51%), serum or essence (33%), and toner (23%).

Populix conducted this online survey from September 20-25, 2024, with 1,100 respondents across Indonesia.

The majority of respondents were from Java (77%), followed by Sumatra (14%), and other islands (9%).

Fifty percent of respondents were Gen Z (18-28 years old) and 50% were millennials (29-44 years old).

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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How Often Do Gen Z and Millennials Buy Skincare? This is the Survey

How Often Do Gen Z and Millennials Buy Skincare? This is the Survey

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How Often Do Gen Z and Millennials Buy Skincare? This is the Survey

How Often Do Gen Z and Millennials Buy Skincare? This is the Survey

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