This is a Health Product Highly Sought After by Indonesian E-commerce Consumers

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Cindy Mutia Annur 12/01/2024 18:27 WIB

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Dietary supplements were the most sought-after health product by Indonesian e-commerce consumers in 2023, according to a Compas report.

Proportion of Health Product Sales Value in Indonesian E-commerce (2023)*

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Proportion of Health Product Sales Value in Indonesian E-commerce (2023)*

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Dietary supplements were the most sought-after health products by Indonesian e-commerce consumers in 2023. This is evident from the Indonesian FMCG Report 2023 released by Compas, a digital market research company based in Indonesia. Compas researched health product sales across three major domestic e-commerce platforms: Shopee, Tokopedia, and Blibli. Based on online crawling, Compas estimates that health product sales on these three platforms reached Rp 10.7 trillion throughout 2023. This represents 18.7% of the total sales value of the fast-moving consumer goods (FMCG) sector on these three e-commerce platforms.

Within the health product category, dietary supplements held the largest sales value proportion in 2023, reaching 55.1%. This segment comprises:

* Well-being: 25.6%
* Diet detox: 10.9%
* Fitness: 7.8%
* Beauty supplements: 6.1%
* Other food supplements: 4.6%

Medicines accounted for 22.2% of sales, consisting of:

* Traditional medicine: 14.9%
* Over-the-counter medicine: 7.3%

Self-care products had a sales value proportion of 14.1%, detailed as follows:

* Mouth health: 6.1%
* Feminine health: 2.3%
* Adult diapers: 1.9%
* Other self-care: 1.3%
* Essential oils: 1%
* Other self-care products: 1.6%

Sexual health products had a sales value proportion of 8.6%. The breakdown is:

* Condoms: 2.9%
* Other sexual health products: 5.7%

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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