Nielsen Survey: TV Viewership Increases Every Ramadan

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Cindy Mutia Annur 25/03/2022 14:50 WIB

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Nielsen's survey revealed a shift in Indonesian television viewing habits during Ramadan 2021, attributed to the rising consumption of digital media.

Average Television Rating (TVR) Figures Before Ramadan to After Eid al-Fitr in Indonesia (2019-2021)

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Average Television Rating (TVR) Figures Before Ramadan to After Eid al-Fitr in Indonesia (2019-2021)

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The number of television viewers in Indonesia increases every Ramadan, although the growth rate varies each year.

This is recorded in a Nielsen survey report showing that the average TV Rating (ATR) during Ramadan increases compared to the periods before and after Ramadan, as seen in the graph.

However, the number of television viewers during Ramadan 2021 was lower than in previous years.

The ATR during Ramadan 2021 was at 11.8%. Meanwhile, it reached 14.6% in 2020 and 13.4% in 2019.

Nielsen assesses that the number of TV viewers during Ramadan 2021 decreased due to the shift to digital media.

The Nielsen survey recorded a 24% increase in digital media consumption and a 35% increase in digital media consumption time during Ramadan 2021 compared to Ramadan 2019.

This survey was conducted by Nielsen on 12,000 respondents in 11 major cities in Indonesia using peoplemeter technology.

(Also read: [This is the Twitter content most searched by netizens during Ramadan](https://databoks.katadata.co.id/datapublish/2022/03/21/ini-konten-twitter-yang-banyak-dicari-netizen-saat-ramadan))

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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