Survey: Chitato is Indonesia's Most Popular Snack Brand
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Chiki is a popular snack brand in Indonesia. However, its popularity seems to have been surpassed by other brands.
According to a survey by the Kurious-Katadata Insight Center (KIC), the most popular snack brand in Indonesia is Chitato. The majority, or 86.4%, of respondents claimed to be familiar with the brand.
Cheetos came in second with 85.1% brand awareness, followed by Taro at 83.3%, and Qtela at 73.4%.
Brand awareness for other snack brands was lower, as shown in the graph.
Not only is Chitato the most popular, but it's also the most consumed snack brand among respondents, with a proportion of 64.6%. Taro and Cheetos followed with 55.1% and 54.7% respectively.
Competitors such as Qtela, Chiki Balls, Potabee, and other brands were consumed by only about 1.2% to 30.4% of respondents.
The survey involved 605 respondents across Indonesia, with 54.9% male and 45.1% female respondents.
63.3% of respondents were from Java (excluding Jakarta), followed by respondents from DKI Jakarta (15%) and Sumatra (11.7%). Respondents from Kalimantan, Sulawesi, Bali-Nusa Tenggara, and Maluku-Papua ranged from 0.5% to 3.6%.
Most respondents were aged between 35-44 years (33.6%), followed by the 25-34 age group (29.4%) and the 45-54 age group (20.8%).
Data collection was conducted from July 26 to August 3, 2023, using computer-assisted web interviewing (CAWI), with a margin of error of approximately 3.98% and a 95% confidence level.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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