From Makeup to Toothpaste: These Beauty and Personal Care Products with Halal Logos are Used by Indonesian Muslim Consumers

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Cindy Mutia Annur 03/05/2023 17:12 WIB

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According to a Populix survey, toothpaste is the beauty and personal care product with a halal logo most widely used by Muslim consumers in Indonesia.

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From Makeup to Toothpaste: These Beauty and Personal Care Products with Halal Logos are Used by Indonesian Muslim Consumers

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Assortment of Beauty and Personal Care Products with Halal Logos Commonly Used by Indonesian Muslim Consumers (March 2023)

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The purchasing trend of halal-certified products extends beyond food and beverages to include beauty and personal care products. These halal products range from makeup to toothpaste.

According to a Populix survey, toothpaste is the most widely used halal-certified personal care product among Muslim consumers in Indonesia. 68% of respondents preferred toothpaste with a halal logo.

Furthermore, 59% of respondents chose halal-certified shampoo. This was followed by facial wash (53%), facial cleanser (45%), and deodorant (42%).

“Halal-certified beauty and personal care products, such as toothpaste, shampoo, facial wash, facial cleanser, and deodorant, are commonly used by Muslim consumers,” according to the report titled *Insight and Customer Perspective of Halal Industry in Indonesia*.

Conversely, fewer respondents used other halal-certified beauty and personal care products, as shown in the graph above.

The Populix survey also found that Indonesian Muslim consumers generally believe that most trending beauty products already have halal certification.

“However, if a beauty product lacks a halal logo, they will not buy it or will hesitate to do so,” wrote Populix.

This survey was conducted via the Populix application in March 2023, involving 1,014 Muslim respondents across Indonesia. The majority of respondents were middle-class working individuals.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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From Makeup to Toothpaste: These Beauty and Personal Care Products with Halal Logos are Used by Indonesian Muslim Consumers

From Makeup to Toothpaste: These Beauty and Personal Care Products with Halal Logos are Used by Indonesian Muslim Consumers

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From Makeup to Toothpaste: These Beauty and Personal Care Products with Halal Logos are Used by Indonesian Muslim Consumers

From Makeup to Toothpaste: These Beauty and Personal Care Products with Halal Logos are Used by Indonesian Muslim Consumers

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10 Best-Selling Perfume Brands on Shopee Indonesia Q3 2025, Local Products Leading

Top Moisturizer Brands on Shopee Indonesia September 2025

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Global X User Share Growth through Q2 2025

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