Indonesia's Most Popular Sneaker Brands: Adidas Takes the Crown!

Consumer Products

Cindy Mutia Annur 27/02/2023 15:54 WIB

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Most Popular Sneaker Brands in Indonesia (February 2023)

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Sneakers have become a significant part of the lifestyle of people in Indonesia's major cities. More than just functional footwear, sneakers are increasingly popular with a wide variety of brands and types.

According to a Kurious survey by the Katadata Insight Center (KIC), Adidas is the most preferred sneaker brand among Indonesians.

A recorded 62.4% of respondents stated that Adidas was their favorite sneaker brand. Nike came in second with 61.9% of respondents expressing preference for the brand.

Converse ranked third, with 45.1% of respondents favoring the brand.

Conversely, a smaller percentage of respondents preferred Puma, Vans, New Balance, Fila, Vantela, Onitsuka, Compas, and other sneaker brands, as shown in the graph.

Besides being the most preferred, Adidas was also named the most popular and widely owned sneaker brand among Indonesian consumers.

The majority of respondents chose their sneaker brand due to comfort (81.7%) and appealing design and color (68.4%). A small percentage (1.5%) chose their brand because of limited edition releases.

The Kurious-KIC survey polled 399 respondents across various regions of Indonesia, with 49.2% male respondents and 50.8% female respondents.

Over half of the respondents were from Java (excluding Jakarta) at 64%, followed by Jakarta (15.4%), and Sumatra (10.9%). Respondents from Sulawesi, Kalimantan, Bali-Nusa Tenggara, and Maluku-Papua ranged from 0.5% to 3.6%.

Most respondents were aged between 35-44 years old (31.7%), followed by the 25-34 age group (29.6%) and the 45-54 age group (22.2%).

The survey was conducted from February 14th to 22nd, 2023, using computer-assisted web interviewing (CAWI), with a margin of error of approximately 4.9% and a 95% confidence level.

Editor : Padjar Iswara

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."