How Often Do People Consume Tea During Ramadan?

Consumer Products

Erlina Fury Santika 30/03/2023 18:13 WIB

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Tea Consumption Frequency During Ramadan (2023)

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A Kurious report from the Katadata Insight Center (KIC) states that people frequently consume tea, of any kind, during Ramadan.

Tea consumption patterns during Ramadan are highest during breaking the fast (iftar), chosen by 91.3% of respondents. Meanwhile, 48.5% of respondents chose to drink tea during suhur (pre-dawn meal), and 276.5% during the night. *(Note: 276.5% is likely an error in the original data. It should be reviewed.)*

(Read also: Aroma to Promotions: Consumer Considerations in Choosing Tea Bags)

So, how does the frequency compare to other months?

Kurious reports that people consume more tea during Ramadan than in other months. This frequency was chosen by 52.9% of respondents.

However, 24.9% of respondents reported consuming less tea compared to other months. On the other hand, 22.2% of respondents reported consistent tea consumption, the same as in other months.

Regarding tea types, respondents preferred tea bags (93.1%) over packaged tea (6.9%).

The three most popular tea bag brands among respondents were Sariwangi (80.5%), Sosro (35.1%), and Tong Tji (30%).

(Read also: Sariwangi is the Most Consumed Tea Bag in Indonesia During Ramadan)

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."