The United Arab Emirates Becomes the Largest Market for Online Car Purchases

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Cindy Mutia Annur 13/10/2021 14:00 WIB

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The United Arab Emirates and the Asia-Pacific region are the largest markets for online car purchases, according to YouGov's 'International Automotive Report 2021'.

Percentage of Car Purchases at Dealerships and Online by Region

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Percentage of Car Purchases at Dealerships and Online by Region

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YouGov's "International Automotive Report 2021" reveals that online car purchases account for only 16%. This percentage is significantly low compared to purchases through dealerships, which stand at 84%.

By region, the highest online car purchase rate is in the United Arab Emirates at 29%. In the Asia-Pacific region, online car purchases are recorded at 23%.

The Asia-Pacific region includes China (35%), India (31%), Hong Kong (28%), Indonesia (20%), and Australia (15%). Online car purchases in most of these countries surpass the global average.

According to YouGov, higher adoption in these two markets is driven by several factors. These include a younger demographic among car buyers and greater engagement with e-commerce markets.

Meanwhile, online car purchases in Europe and the United States remain low, at 12% and 9%, respectively.

This research surveyed 19,000 respondents from 17 countries, including Indonesia. The real-time survey, covering mobility, transportation, and automotive purchasing behavior, was conducted from March 8 to April 21, 2021.

Editor : Dimas Jarot Bayu

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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The United Arab Emirates Becomes the Largest Market for Online Car Purchases

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