What are the Best-Selling Korean Idol Merchandise in Indonesia?
Supported By
- A Small Font
- A Medium Font
- A Bigger Font
South Korean entertainment industry products are widely popular in Indonesia. It's not just films and songs; a significant number of fans also consume merchandise and other paraphernalia from K-Pop and K-Drama artists.
According to a survey by the Katadata Insight Center (KIC) of 1,609 South Korean entertainment fans, approximately 30% own merchandise such as photo collections of their idols.
"Photocards or photobooks, posters, and stickers are the three most commonly owned merchandise items among South Korean entertainment enthusiasts in Indonesia. Meanwhile, one-third of these fans admitted to not owning any merchandise from their idols," KIC explained in its report.
Some respondents also own albums, t-shirts, DVDs, lightsticks, and various other merchandise from their idols, but these represent a smaller proportion, as shown in the graph.
The KIC survey also found that the majority of South Korean entertainment fans in Indonesia prefer to enjoy their idols' content for free. Meanwhile, fans willing to pay generally spend less than Rp 2 million per year.
This survey was conducted by KIC among 1,609 individuals spread across Indonesia. Respondents were predominantly Generation Z (ages 17-25) and Millennials (ages 26-41), and the majority came from the lower-middle socioeconomic class. The complete survey report can be downloaded from this link.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
Related Data
Latest Data Stories
Supported By
Trending Topics
Popular Data