The Chinese automotive manufacturer, Wuling, has successfully captured the attention of Indonesian consumers. Data from the Indonesian Automotive Industry Association (GAIKINDO) shows that Wuling sold 17,002 units in 2018, representing 1.5% of the total national car sales of 1.15 million units.
This newcomer to the Indonesian automotive market cracked the top 10 best-selling cars last year, outperforming other car manufacturers such as Nissan, Hyundai, and European brands. Wuling entered the Indonesian market with three models: Confero, Cortez, and Formo.
Meanwhile, Toyota remained the king of the Indonesian automotive market in 2018, with sales reaching 352,161 units, or 30.6% of the market. Daihatsu followed in second place with 202,738 units, and Honda in third with 162,170 units. These three Japanese automotive manufacturers continue to dominate the domestic car market.