Top 10 Most Valuable Automotive Brands in the World in 2025: German Dominate

According to Brand Finance's Automotive Industry 2025 annual report, the collective value of the top 100 automotive brands in 2025 reached US$617.1 billion, a slight 1% decrease compared to 2024.

Meanwhile, in the list of the 10 most valuable automotive brands in the world in 2025, German manufacturers dominated with 5 brands, followed by Japan and the United States with 2 brands each, and South Korea with 1 brand.

Here are the 10 most valuable automotive brands in the world in 2025, according to Brand Finance:

1. Toyota (Japan): US$64.74 billion
2. Mercedes-Benz (Germany): US$53.02 billion
3. Tesla (United States): US$42.99 billion
4. BMW (Germany): US$42.50 billion
5. Porsche (Germany): US$41.15 billion
6. Volkswagen (Germany): US$31.42 billion
7. Honda (Japan): US$28.28 billion
8. Hyundai (South Korea): US$26.42 billion
9. Ford (United States): US$22.92 billion
10. Audi (Germany): US$16.91 billion

"Toyota is the world’s most valuable auto brand once again, brand value up 23% to US$64.74 billion," wrote Brand Finance.

Brand Finance stated that Toyota's success amidst the dominance of German brands is due to its strategic focus on hybrid models, and operational efficiency has driven its growth.

"Meanwhile, Mercedes-Benz (down 11% to US$53.02 billion) and Tesla (down 26% to US$42.99 billion) lost their positions, slipping from the top rankings," said Brand Finance.

According to Brand Finance, Mercedes-Benz experienced a challenging year, marked by unmet revenue targets and the implementation of cost-cutting measures.

The decline in Tesla's brand value was driven by unmet revenue expectations and increasing competition in the electric vehicle (EV) sector, forcing it to cut prices in major markets, especially China.