Honda Car Retail Sales Reach 128,000 Units in 2023, SUVs Leading Sales

PT Honda Prospect Motor (HPM) recorded retail sales of 128,010 units in 2023. This figure represents a 2.1% increase year-on-year (YoY) compared to 2022 sales of 125,411 units.

SUVs dominated Honda's retail sales, contributing 51.3% of total sales throughout last year.

The Honda HR-V was the best-selling SUV in 2023, with sales of 24,736 units.

This was followed by the BR-V with 18,104 units, the WR-V with 18,046 units, and the CR-V with 4,720 units.

Despite the positive sales of SUVs, Honda's best-selling model remained the Brio. This low-cost green car (LCGC) model sold 56,627 units in 2023.

The complete list of Honda's retail car sales for 2023 is as follows:

1. Brio: 56,627 units
2. HR-V: 24,736 units
3. BR-V: 18,104 units
4. WR-V: 18,046 units
5. CR-V: 4,720 units
6. City Hatchback RS: 2,707 units
7. Mobilio: 1,547 units
8. Civic: 901 units
9. Accord: 272 units
10. City: 266 units
11. Civic Type R: 84 units

With these achievements, Honda achieved a 12.8% share of the domestic automotive retail market in 2023. This represents a slight increase of 0.4 percentage points compared to the previous year's share of 12.4%.

“We are grateful that despite national automotive sales not being as high as the previous year, the demand for Honda products remains strong,” said Yusak Billy, Sales & Marketing and After Sales Director of PT HPM, in his official statement, as reported by Katadata Oto on Tuesday (January 16, 2024).

(See also: Kijang Innova Becomes the Best-Selling Car in Indonesia Throughout 2023)