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Number of Personal Care Stores in Indonesia in 2025, Most Owned by Dan+Dan

Akbar Ridwan 15/04/2026 09:25 WIB

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The self-care products business in Indonesia is generally expected to expand by 2025. This can be seen from the increasing number of stores of well-known personal care brands.

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The number of self-care/personal care retail stores in Indonesia by brand (2024-2025)

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The retail business of self-care products in Indonesia is generally expanding by 2025. This can be seen from the increasing number of well-known personal care stores.

According to data from PT Sumber Alfaria Trijaya Tbk (AMRT), Dan+Dan leads the personal care retail business with the largest number of stores by the end of 2025, namely 374 stores.

This number increased by 26 stores or grew by 7.47% compared to the end of 2024 (year-on-year/yoy).

Guardian ranked second with 361 stores at the end of 2025, an increase of 15 stores or a growth of 4.34% (yoy).

Then Watsons is in third place with 219 stores, an increase of 38 stores or a growth of 20.99% (yoy).

Of the five personal care retail brands listed here, only Boston has a decreased number of stores in 2025.

Meanwhile, the number of AEON PC stores increased, although it remains the personal care retail brand with the fewest stores, as shown in the chart.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Number of Personal Care Stores in Indonesia in 2025, Most Owned by Dan+Dan

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