Jakarta Beats Tokyo, Becomes One of TikTok's Most Popular Tourist Destinations in 2023

Cruise Croatia, a Croatian travel cruise service website, released a list of the top 10 most popular destinations on TikTok in 2023.

Jakarta, Indonesia ranked eighth as the most-watched tourist destination city on TikTok between March and July 2023. Content related to tourism with the hashtags #Jakarta and #JakartaTravel has been viewed 5 billion times.

Cruise Croatia also assessed that Indonesia's capital city offers a pleasant shopping experience and an attractive nightlife for tourists.

"Although Jakarta usually serves as a stopover on the way to other destinations (like Lombok and Bali), TikTok indicates that Jakarta is a great place to visit," wrote Cruise Croatia in its report.

Jakarta's viewership even surpassed that of Tokyo, Japan, whose content garnered 4 billion views.

The top spot on the list of most popular destinations on TikTok was occupied by Barcelona, whose tourism-related content on TikTok has been viewed 24 billion times. The Spanish city boasts iconic buildings like the Sagrada Familia Cathedral and its beachfront location, attracting many travelers.

New York City, USA, followed in second place as the most popular destination on TikTok, with its tourism content viewed 18 billion times.

Paris, France, ranked third, with its videos viewed 16 billion times. The city, often called the fashion capital, holds a unique appeal for TikTok users.

Furthermore, Paris has frequently served as a filming location for famous TV shows like *Emily in Paris* and *Gossip Girl*, piquing viewers' curiosity and leading them to learn more about Paris on TikTok.

This list was compiled based on research of 135 of the world's most populous cities, referencing data from the World Population Review.

Cruise Croatia then specifically researched each tourist destination using the TikTok Creative Centre, utilizing destination hashtags and destination hashtags plus "travel."

For example, two hashtags used in the search were #Barcelona and #BarcelonaTravel.

For a more comprehensive view, here is the list of the top 10 global tourist destinations with the most views on TikTok between March 5th and July 3rd, 2023, according to Cruise Croatia:

1. Barcelona (Spain): 24 billion views
2. New York (USA): 18 billion views
3. Paris (France): 16 billion views
4. London (UK): 15 billion views
5. Istanbul (Turkey): 9 billion views
6. Madrid (Spain): 9 billion views
7. Lima (Peru): 7 billion views
8. Jakarta (Indonesia): 5 billion views
9. Tokyo (Japan): 4 billion views
10. Singapore (Singapore): 4 billion views