Many MSMEs Utilize Facebook to Find Customers

Technology & Telecommunications

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Yosepha Pusparisa 17/10/2019 16:46 WIB

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Ninety-two percent of MSMEs reported that using Facebook increased their customer base.

Benefits and Impacts of Facebook for MSMEs (%)

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Benefits and Impacts of Facebook for MSMEs (%)

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Social media, such as Facebook, has become an integral part of Indonesian society, even changing the way people interact with each other, including communication patterns among businesses, government, and organizations.

In a report titled “Connecting Indonesia: Facebook’s social and economic impacts in Indonesia,” Facebook is considered beneficial for Micro, Small, and Medium Enterprises (MSMEs). This application helps MSMEs identify opportunities and start their businesses.

As many as 92 percent of MSMEs reported that using Facebook increased their customer base. Furthermore, Facebook also helped 75 percent and 74 percent of MSMEs reduce marketing costs and overcome barriers to growth, respectively.

Editor : Aria W. Yudhistira

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Many MSMEs Utilize Facebook to Find Customers

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