Radio and Print Advertising Market Slumps in the First Half of 2022
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According to Nielsen data, advertising spending in Indonesia reached Rp135 trillion in the first half of 2022.
In the first half of this year, television and digital media continued to erode the market share of print and radio advertising.
The national radio advertising market share in the first half of 2022 was only 0.3%, down 13% (yoy) from the same period last year. Meanwhile, the print advertising market share was only 4.8%, down 6% (yoy).
Conversely, the national television advertising spending market share increased to 79.7%. The digital advertising spending market share is also now in double digits, at 15.2%.
Not only nationally, television also achieved the largest advertising revenue globally. However, tech giants such as Google, Meta, and Amazon are growing rapidly.
Combined, the advertising revenue of Google Search, Meta, and Amazon totaled US$310 billion. This far exceeds the advertising revenue of all television worldwide, which amounted to US$171 billion.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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