Global Motorcycle Shipments Surge, Harley-Davidson Revenue Up 31.62% in 2021

Harley-Davidson is known as a legendary motorcycle brand from the United States that has existed since 1903. The company is one of only three remaining American motorcycle manufacturers. The others are Victory and Cleveland Cyclewerks.

According to Macrotrends data, Harley-Davidson's revenue reached US$5.33 billion, or approximately Rp 76.5 trillion (at an exchange rate of Rp 14,333/US$), in 2021. This achievement represents a 31.62% increase from the previous year's US$4.05 billion.

The company's success is inseparable from its "Rewire" strategy, which has been implemented over the past few months. This strategic program aims to align Harley-Davidson's sales plans in several countries.

During the second quarter of 2021, Harley-Davidson successfully shipped 56,700 motorcycles worldwide, compared to 28,400 units in the same period the previous year.

However, overall global sales showed a decline. For example, North America recorded a drastic 31% decrease, while sales in Europe, the Middle East, and Africa (EMEA) fell by 7% in the second quarter, and Asia Pacific saw a 13% sales decline.

(Read More: What Were the Best-Selling Motorcycle Brands in the World in 2021?)