Indonesia's 2nd Largest Podcast Listenership in the World

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Reza Pahlevi 08/02/2022 18:20 WIB

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In Indonesia, podcast listeners account for 35.6% of total internet users aged 16-64. Indonesia is second only to Brazil, which has a 37% listenership rate.

Percentage of Podcast Listeners Among Total Internet Users by Country, Q3 2021

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Percentage of Podcast Listeners Among Total Internet Users by Country, Q3 2021

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Podcasts, or siniar (Indonesian term for podcast), have become a popular media product among Indonesians. Citing data from GlobalWebIndex (GWI), the percentage of Indonesian podcast listeners was the second highest in the world in the third quarter of 2021.

Indonesian podcast listeners reached 35.6% of total internet users aged 16-64. Indonesia was only surpassed by Brazil, with a percentage of 37%.

Mexico ranked third with 34.5%, followed by Ireland in fourth place with 29.3%.

Sweden, the birthplace of Spotify, ranked fifth with 28.9% of its population listening to podcasts. Besides being a popular music application, Spotify is also popular among podcast listeners.

Podcasts were the third most favorite audio content according to the same report. Music was the most popular, followed by radio shows, and audiobooks in fourth place.

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."