Smartphone Shipments Increase in Indonesia, Other Brands Decline

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Cindy Mutia Annur 21/11/2022 15:20 WIB

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According to the International Data Corporation (IDC), Samsung was the only smartphone vendor to record growth in Indonesia during Q3 2022.

Indonesia Smartphone Shipment Annual Growth (Q3 2022)

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Indonesia Smartphone Shipment Annual Growth (Q3 2022)

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International Data Corporation (IDC) reported that smartphone shipments in Indonesia reached 8.1 million units in Q3 2022, down 12.4% year-on-year (YoY).

During this period, Samsung was the only smartphone vendor to record growth. Shipments of the South Korean brand increased by 14.6% (YoY) from 1.5 million units to 1.8 million units in Q3 2022.

"Samsung successfully grew its share in the low-end segment to 64.6% from 50.6% in Q3 2021, with the Galaxy A13 and A03 lines as the main drivers," said Vanessa Aurelia, Associate Market Analyst at IDC Indonesia, in a press release on Tuesday (November 15, 2022).

In addition to the low-end segment, Samsung's portfolio in the foldable phone category also increased almost threefold thanks to the launch of the Galaxy Z Fold4 and Galaxy Z Flip4. Their 5G smartphone shipments rose to 24.4% of total shipment volume, up from only 8.7% in Q3 2021.

"This increase helped Samsung maintain its position as the leading 5G market player in Indonesia," said Vanessa.

Meanwhile, Oppo smartphone shipments in Q3 2022 contracted by 5.7% (YoY) from 2 million units to 1.9 million units.

Vivo, Realme, and Xiaomi smartphone shipments contracted by 20.2%, 23.6%, and 28.9% (YoY), respectively, and other brands contracted by 12.8% (YoY) during the same period.

Vanessa predicts that the Indonesian smartphone market will continue to face pressure amid rising inflation, currency fluctuations, and rising interest rates.

"Therefore, overall smartphone shipments in 2022 are expected to be lower than last year," she said.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."