ZALORA Remains the Most Popular Fashion E-commerce Platform in Q2 2021

The COVID-19 coronavirus pandemic has significantly shifted many Indonesian people's activities online, including shopping for fashion products. Several e-commerce companies have capitalized on this trend in the Indonesian fashion market.

According to IPrice data, Zalora was the most popular e-commerce platform in the second quarter of 2021, boasting 3.4 million monthly website visitors during that period.

Zalora is an e-commerce site offering clothing and beauty products for both men and women. Besides Indonesia, Zalora operates in Hong Kong, Singapore, the Philippines, Thailand, Vietnam, Malaysia, and Brunei Darussalam.

Map Emall ranked second with 589,600 monthly website visitors in the same period. Developed by PT Mitra Adi Perkasa Tbk, Map Emall features 150 international brands related to fashion, travel, and beauty.

Jam Tangan followed with 408,000 monthly website visitors in the second half of the year, offering original watches from various world-renowned brands.

iStyle had 391,100 monthly website visitors in the second quarter of 2021, while Orori ranked fifth with 202,900 monthly website visitors during the same period.