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Gen Y and Z Tend to Switch to Online Platforms

28/04/2017 10:32 WIB

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Shifting Trends Towards Online Platforms by Generation

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Shifting Trends Towards Online Platforms by Generation

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Teenagers under 19, often referred to as Gen Z, and young adults aged 20-39, or Gen Y, are the generations most likely to switch to online platforms for their activities. Nielsen research shows that approximately 38 percent of Gen Y and 40 percent of Gen Z report preferring online-based services in their daily lives.

This contrasts with older generations. Individuals over 40 are less likely to switch to online systems, as they remain comfortable with conventional services. The rapid development of technology has indeed made the internet a support system for various needs. The penetration of the internet among young users has led teenagers to prefer online methods over conventional ones.

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Gen Y and Z Tend to Switch to Online Platforms

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