Facebook (FB) is currently one of the most popular social media platforms. According to Alexa.com, Mark Zuckerberg's social networking site ranked third among the most frequently accessed websites globally throughout 2017, only surpassed by Google.com and Youtube.com. User visit statistics reached 4.02 visits with an access time of 10 minutes and 37 seconds per day. The global penetration of this social media platform, launched in 2004 (Note: the text mentions 2012, but Facebook's launch was in 2004), reached 22.9% in 2017.
According to Statista data, Facebook is the social media platform with the largest number of active users, reaching 2.167 billion users, a 15% increase from the previous year. Of this number, 12%, or approximately 250 million users, are from India, the largest number compared to any other country.
The second largest user base is in the United States, followed by Indonesia in third place. Indonesian FB users account for 6% of the total global active users. China, which has the world's largest population, is not included in the list of the largest FB users because the social media platform is banned (blocked) by the local government.