Ready for IPO, How Much Revenue Does Rans Entertainment's YouTube Channel Generate?

RANS Entertainment will conduct an initial public offering (IPO) in 2023. The company, owned by celebrity couple Raffi Ahmad and Nagita Slavina, claims a valuation of Rp 3 trillion.

RANS has partnered with PT Elang Mahkota Teknologi Tbk (EMTK) through PT Indonesia Entertainment Group (IEG) since October 26, 2021, and has been an investor in the Noice audio content application owned by PT Mahaka Radio Integra Tbk (MARI) since February 2022.

Established in 2017, the company has approximately 200 employees and diverse business lines, including social media content creation, digital agency, event management, and branding collaborations with various parties.

However, RANS Entertainment's business originated from Raffi and Nagita's YouTube channel, which frequently featured content of their daily lives.

According to Social Blade data, as of January 2023, the RANS Entertainment YouTube account had 24.7 million subscribers and was among the top 5 most popular YouTube accounts in Indonesia.

This high subscriber count is a major contributor to RANS Entertainment's revenue. Social Blade estimates their monthly YouTube revenue to be between USD 18,100 and USD 289,900, equivalent to approximately Rp 270.54 million to Rp 4.33 billion (using an exchange rate of Rp 14,947 per USD).

RANS Entertainment's estimated annual YouTube revenue is between USD 217,400 and USD 3.5 million, or Rp 3.24 billion to Rp 48.42 billion.