These Are the Top-Selling Products on Indonesian E-commerce Sites in 2023

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Cindy Mutia Annur 01/03/2024 19:52 WIB

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According to a We Are Social report, total spending on electronics in Indonesian e-commerce reached US$10.7 billion in 2023, the highest among all product categories.

Top 10 Product Categories with the Highest Total Spending on Indonesian E-commerce (2023)

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Top 10 Product Categories with the Highest Total Spending on Indonesian E-commerce (2023)

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According to a We Are Social report, the total value of electronics purchased through Indonesian e-commerce in 2023 reached US$10.71 billion, or approximately Rp168.18 trillion (assuming an exchange rate of Rp15,704/US$).

This value was the highest among all product categories.

In second place were food products, with a total e-commerce spending value of US$6.09 billion throughout 2023.

Next were fashion products with an estimated total spending of US$5.49 billion, followed by physical data storage media (such as CDs, DVDs, etc.) at US$1.85 billion, and do-it-yourself hardware at US$1.8 billion.

The total spending value for beauty products reached US$1.56 billion, toys and hobbies US$1.49 billion, beverages US$1.33 billion, tobacco US$1.15 billion, and household goods US$1.11 billion.

We Are Social also noted that Indonesia ranked 9th among the top 10 countries with the highest online shopping frequency at the beginning of this year, with 59.3% of internet users shopping online weekly.

The report also highlighted several key factors driving online shopping in Indonesia in January 2024.

Of all internet users aged 16-64 in Indonesia, the majority, or 52.3%, admitted to shopping online due to discount offers.

Furthermore, 48.2% were attracted to online shopping because of consumer reviews on shopping applications, and 47.4% were attracted by free shipping offers.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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