Indonesian Consumers Are Drawn to Online Shopping with These Features

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Andrea Lidwina 27/12/2019 13:00 WIB
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Driving Factors of Online Shopping
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Indonesian consumers are more likely to buy products online if there are no shipping fees. According to a GlobalWebIndex survey, this factor was the most frequently chosen by respondents, at 56 percent.

Next, 54 percent of respondents stated that discounts would incentivize them to purchase the product. Easy and fast processing was also a significant driving factor for respondents, at 50 percent.

Despite this, respondents still prioritized the quality of the product they intended to buy. Positive reviews from other buyers, as well as a high number of likes or comments on the product on social media, also influenced their decisions.

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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