Samsung vs. Apple Smartphone Sales

Samsung solidifies its position as the world's leading smartphone manufacturer after its closest rival, Apple Inc., experienced a decline in sales during the second quarter of 2016. In the second three months of 2016, Apple Inc.'s smartphone shipments plummeted 26.7 percent to 40.4 million units from the previous quarter's 51.2 million units.

Meanwhile, the South Korean smartphone manufacturer, Samsung, experienced only a slight decrease of less than one percent, reaching 78.6 million units. With its flagship products, the Galaxy S7 and Galaxy S7 Edge, Samsung was able to maintain its smartphone sales in the second quarter of 2016.

Samsung conducted a large-scale recall of its Galaxy Note 7 due to battery fires during charging and offered replacements. However, some replacement Galaxy Note 7 devices also experienced fires, ultimately leading to the halting of production. This incident will undoubtedly disrupt Samsung's smartphone sales in the fourth quarter of 2016.