These Are the Products Young People Buy Most Regularly

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Cindy Mutia Annur 28/06/2022 11:40 WIB

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Alvara Research Center's findings indicate that clothing is the most frequently purchased product by young people in Indonesia.

Products Most Frequently Purchased by Young People

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Products Most Frequently Purchased by Young People

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Online shopping has become a trend in recent years, including among young people. Findings from the Alvara Research Center show that clothing is the most regularly purchased product by young Indonesian consumers.

Clothing is the most frequently purchased product by Generation Z, accounting for 56%. This is followed by millennials at 43.3% and Generation X at 32%.

Next, household appliances are the most regularly purchased products by young people. Generation X is the most frequent buyer of these products, at 37.9%, followed by millennials at 28.1%, and Generation Z at 11.5%.

Then, mobile phones are also among the most regularly purchased products by young people. Generation Z is the most frequent buyer of these products, at 10%, followed by Generation X at 5.1%, and millennials at 4.9%.

Electronic equipment is another product regularly purchased by young people. Generation X most frequently buys electronic products, accounting for 6.7%. This is followed by millennials at 4.9% and Generation Z at 2.9%.

This survey was conducted through face-to-face interviews with 1,529 respondents from Generation Z, millennials, and Generation X across Indonesia. The survey, conducted from March 20-31, 2022, used a multistage random sampling method.

Editor : Annissa Mutia

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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