The Most Popular Online Shopping App: Here's the Winner
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According to the *Indonesia Digital Literacy Status Report 2021* released by the Ministry of Communication and Informatics and the Katadata Insight Center (KIC), Shopee is the most widely used online shopping application in Indonesia.
Of the 10,000 respondents surveyed, 74.7% had installed and used the Shopee application on their mobile phones.
Lazada was used by 45.6% of respondents, Tokopedia by 18.6%, Bukalapak by 6.1%, followed by BliBli and JD.ID at 1.4% each.
Furthermore, 26.3% of respondents did not use any of the aforementioned online shopping services.
The survey also found that the majority of respondents (37.9%) shopped online every few months.
This was followed by respondents who shopped online once a month (27.6%), and 2-3 times a month (14%).
The survey was conducted on 10,000 respondents across Indonesia in October 2021. Respondents were aged between 13 and 70 years old and had accessed the internet within the last three months.
The survey used a multistage random sampling method with home visits in the survey area. The margin of error was approximately 0.98% at a 95% confidence level.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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