Frequency of Online Shopping by Indonesian Consumers

The majority of Indonesians have used online marketplaces to shop. Only about six percent of survey respondents reported not using online marketplaces for shopping. This is summarized in the Digital Literacy Status Survey report in Indonesia.

This survey, a collaboration between the Katadata Insight Center (KIC) and the Ministry of Communication and Informatics (Kominfo), gathered information from 10,000 respondents spread across 34 provinces.

The survey also shows that 37.9 percent of respondents shop online several times a month. Approximately 27 percent of respondents shop online once a month. A more intensive group, around 14 percent of respondents, shop online two to three times a month. Below that, about eight percent of respondents shop online once a week. And the smallest group, nearly two percent of respondents, reported shopping online every day.

Here is a summary of the survey results on the frequency of online marketplace shopping:

1. Daily - 1.9 percent
2. 2-3 times a week - 4.2 percent
3. Weekly - 8.4 percent
4. 2-3 times a month - 14 percent
5. Monthly - 27.6 percent
6. Several times a month - 37.9 percent
7. Never - 6 percent