GoTo Spent Over 50% of Gross Revenue on Promotions in the Last Four Years

Technology & Telecommunications

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Reza Pahlevi 16/03/2022 11:20 WIB

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Over the past four years, GoTo has spent an average of 66% of its gross revenue on customer promotions.

GoTo Customer Promotions and Gross Revenue (2018 - 2021*)

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GoTo Customer Promotions and Gross Revenue (2018 - 2021*)

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GoTo will begin trading on the Indonesia Stock Exchange (IDX) on April 4, 2022. The merger of Gojek and Tokopedia is expected to have more than 100 million monthly active users (MAU).

One of GoTo's strategies for attracting customers is through promotions. Over the past four years, GoTo has spent an average of 66% of its gross revenue on customer promotions.

In 2018, GoTo spent Rp2.86 trillion on customer promotions. GoTo recorded net revenue of Rp4.29 trillion that same year. This means 66.5% of GoTo's gross revenue was used for promotions.

The following year, 73.5% or Rp6.4 trillion of GoTo's gross revenue (Rp8.7 trillion) was used for promotions. This was the highest ratio of promotions to gross revenue in the last four years.

In 2020, 60.4% (Rp5.09 trillion) of GoTo's total revenue (Rp8.42 trillion) was used for promotions. As of July 31, 2021, the ratio of promotions to gross revenue was 63.5%.

Customer promotions are also one way GoTo competes with its competitors. For example, Gojek competes with Grab in the mobility business line, and Tokopedia competes with Shopee in e-commerce.

Editor : Annissa Mutia

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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GoTo Spent Over 50% of Gross Revenue on Promotions in the Last Four Years

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GoTo Spent Over 50% of Gross Revenue on Promotions in the Last Four Years

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