Most Indonesians Have Made Online Purchases

The majority of Indonesians have at least once shopped online via a marketplace platform. Only about six percent of survey respondents reported not using online marketplaces for shopping. This is summarized in the Digital Literacy Status Survey report in Indonesia.

This survey, a collaboration between the Katadata Insight Center (KIC) and the Ministry of Communication and Informatics (Kominfo), gathered information from 10,000 respondents spread across 34 provinces.

The survey results also show that 37.9 percent of respondents shop online several times a month. Approximately 27 percent of respondents admitted to shopping online once a month. At a more intensive level, about 14 percent of respondents reported shopping online two to three times a month. Below that, about eight percent of respondents reported shopping online once a week. And the smallest percentage, nearly two percent of respondents, reported doing so every day.

Here is a summary of the survey results on the frequency of people shopping on marketplaces:

1. Daily - 1.9 percent
2. Every 2-3 days - 4.2 percent
3. Weekly - 8.4 percent
4. 2-3 times a month - 14 percent
5. Monthly - 27.6 percent
6. Several times a month - 37.9 percent
7. Never use - 6 percent