Early 2023 Saw a Decline in Indonesian E-Commerce Visitors

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Adi Ahdiat 15/03/2023 15:20 WIB

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According to SimilarWeb data, the number of visits to several of Indonesia's largest e-commerce sites decreased in January-February 2023.

Monthly Website Visitor Count of Indonesia's 5 Largest E-commerce Sites (December 2022-February 2023)

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Monthly Website Visitor Count of Indonesia's 5 Largest E-commerce Sites (December 2022-February 2023)

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Website visits to Indonesian *e-commerce* sites decreased at the beginning of 2023. This occurred across the five *e-commerce* sites with the most visitors: Shopee, Tokopedia, Lazada, Blibli, and Bukalapak.

According to SimilarWeb data, throughout February 2023, the Shopee website received only 143.6 million visits.

This figure is down approximately 16% compared to January 2023, and even decreased by 25% from the achievement at the end of last year.

Similar to Shopee, the number of visitors to the Tokopedia and Blibli websites also decreased for two consecutive months in January-February 2023.

Meanwhile, visits to the Lazada and Bukalapak websites initially increased at the beginning of this year, but declined again in February 2023, as shown in the graph.

Furthermore, according to Bank Indonesia (BI), throughout 2022, the value of national *e-commerce* transactions only reached Rp476.3 trillion, lower than BI's initial target of Rp489 trillion.

BI Deputy Governor Doni P. Joewono estimated that the transaction value fell short of the target due to the easing of Covid-19 related activity restrictions, which then encouraged people to return to shopping at conventional stores.

"The PPKM (Public Activity Restrictions) provided a blessing for *e-commerce*. It's likely that there was an increase in offline transactions, causing *e-commerce* to decline," said Doni, as reported by *Investor.id*, Thursday (19/1/2023).

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Early 2023 Saw a Decline in Indonesian E-Commerce Visitors

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