These Are the Top-Selling Smartphone Brands Globally in Q4 2023: iPhone Takes the Crown

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Cindy Mutia Annur 17/01/2024 18:21 WIB

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An International Data Corporation (IDC) report shows Apple as the world's top-selling smartphone vendor in Q4 2024, shipping 80.5 million units.

Global Smartphone Shipment Volume by Manufacturer (Q4 2023)

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Global Smartphone Shipment Volume by Manufacturer (Q4 2023)

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An International Data Corporation (IDC) report shows that global smartphone shipments in Q4 2023 reached 326.1 million units, an 8.5% increase year-on-year (YoY) compared to Q4 2022.

According to IDC, the growth in global smartphone shipments last quarter exceeded the projected growth of 7.3%.

The iPhone was the best-selling smartphone globally throughout Q4 2023, with shipments totaling 80.5 million units, a 11.6% YoY increase. Apple's product commanded 24% of the global smartphone market share in the last quarter of last year.

Samsung came in second, with smartphone shipments down 10.9% YoY to 53 million units. Xiaomi ranked third, with smartphone shipments up 22.7% YoY to 40.7 million units.

Following these were Transsion, whose smartphone shipments surged 68.6% YoY to 28.2 million units, and Vivo, which saw a 5.1% YoY increase to 24.1 million units in the same period.

Meanwhile, smartphone shipments from other brands also grew by 3.5% YoY to 99.5 million units in Q4 2023.

Nabila Popal, research director of IDC's Worldwide Tracker team, stated that Apple's continued success and resilience are largely due to the increasing trend towards premium devices, which now represent over 20% of the market.

"This is also driven by aggressive trade-in offers and interest-free financing plans," said Nabila in her press release on Monday, January 15, 2024.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."