AI Applications: Marketing is the Most Frequent Use Case

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Adi Ahdiat 14/05/2024 20:58 WIB

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According to a McKinsey survey, artificial intelligence (AI) technology is widely used to support marketing efforts, product development, and operational services.

Global Adoption of Generative Artificial Intelligence/AI (2023)

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AI Applications: Marketing is the Most Frequent Use Case

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Global Adoption of Generative Artificial Intelligence/AI (2023)

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Artificial intelligence (AI) technology can be used to assist with various human tasks.

According to the business consulting firm McKinsey, this technology is currently most widely used to support marketing efforts.

In 2023, McKinsey surveyed 1,684 respondents globally, representing industry players from various sectors such as professional services, retail, energy, finance, healthcare, technology, and mass media.

Of this group, 22% routinely use AI for work, particularly generative AI capable of producing text, image, or music content.

When broken down by purpose, generative AI is most often used for marketing/sales (14% of total respondents), product development (13%), and operational services (10%).

In marketing/sales, AI is frequently used to create text drafts or concepts, personalized marketing content, and summarize document content.

In product development, AI is used to identify consumer trends, draft technical documents, and design new products.

Meanwhile, in operational services, AI is used for automated messaging (chatbots), trend projection, and drafting documents.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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AI Applications: Marketing is the Most Frequent Use Case

AI Applications: Marketing is the Most Frequent Use Case

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AI Applications: Marketing is the Most Frequent Use Case

AI Applications: Marketing is the Most Frequent Use Case

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