Rising Again: Online Travel Agent Prospects Predicted Bright Until 2025

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Dwi Hadya Jayani 11/11/2021 11:40 WIB

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The total gross merchandise value (GMV) of online travel agents was only US$2.6 billion in 2020.

Online Travel Agent Gross Merchandise Value (GMV) (2019-2025)

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Online Travel Agent Gross Merchandise Value (GMV) (2019-2025)

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Tourism was the sector most affected by COVID-19 and restrictions on public activity. One of the sectors impacted was online travel agents.

The total gross merchandise value (GMV) of online travel agents was only US$2.6 billion in 2020. This GMV decreased from US$10.1 billion in 2019.

However, the GMV of online travel agents began to recover this year, although it remains lower than other sectors. The economic potential of online travel agents increased to US$3.4 billion in 2021.

This GMV is projected to surge to US$9.7 billion in 2025. Furthermore, the compound annual growth rate (CAGR) increased from 29% in 2021 to 30% in 2025.

Indonesia's total digital economic potential was US$70 billion in 2021, with a CAGR of 49% from the previous year. Google, Temasek, and Bain & Company state that Indonesia's digital economy indicates an optimistic outlook for this large population country.

This GMV is projected to increase to US$146 billion. However, the CAGR of Indonesia's digital economy slowed to 20% compared to 2021.

Editor : Annissa Mutia

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Rising Again: Online Travel Agent Prospects Predicted Bright Until 2025

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