Most Indonesian Consumers Research Products Before Online Shopping

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Adi Ahdiat 07/02/2022 19:20 WIB

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Most Indonesian consumers research products before shopping online, reaching 67.5% of the total national internet user population and ranking 5th globally.

Percentage of Consumers with the Highest Product Research Habits in the World (2021)

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Percentage of Consumers with the Highest Product Research Habits in the World (2021)

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Most consumers like to research products before shopping online. This phenomenon is evident from the results of a Global Web Index (GWI) survey in the *Digital 2022 Global Overview Report*.

GWI surveyed internet users aged 16-64 in dozens of countries during July-September 2021. The results showed that 53% of global respondents admitted to researching products, brands, and online sales services before making transactions.

Indonesia itself has many consumers who enjoy researching products; the number is estimated to reach 67.5% of the total national internet user population, placing it 5th in the world.

Complete list of the 10 countries where consumers most frequently research products:

1. Brazil: 74.4% of consumers
2. Greece: 70.4% of consumers
3. Philippines: 69.3% of consumers
4. Turkey: 68.2% of consumers
5. Indonesia: 67.5% of consumers
6. Romania: 66.8% of consumers
7. Argentina: 66.0% of consumers
8. Israel: 63.3% of consumers
9. South Africa: 63.2% of consumers
10. Portugal: 61.4% of consumers

According to the GWI survey, this product research habit is common among all age groups, including young people (16-24 years old), young workers (25-34 years old), middle-aged people (35-44 years old), pre-retirement age (45-54 years old), and retirees (55-64 years old).

In the young and early worker groups, women generally conduct more product research than men. However, in the middle-aged, pre-retirement, and retirement age groups, this habit tends to be more prevalent among men.

(Also read: Time Spent by Indonesians Accessing Online Shopping Applications Increased Drastically in 2021)

Editor : Annissa Mutia

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Most Indonesian Consumers Research Products Before Online Shopping

Most Indonesian Consumers Research Products Before Online Shopping

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