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In 2016, 8.6 Million People Conducted Online Transactions

15/11/2016 15:41 WIB

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Indonesian E-commerce Consumers

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The number of online consumers in Indonesia is steadily increasing. In 2016, eMarketer research estimated that 8.6 million people shopped online. This figure is up from 7.9 million the previous year. The growing number of internet users, coupled with the emergence of Generation Z (Gen Z), who are digital natives, is driving a shift from conventional to online purchasing of goods and services.

Indonesia's e-commerce industry boasts a substantial foundation: a massive market. With a population of 250 million (the largest in ASEAN), Indonesia presents a highly promising e-commerce market. To encourage online transactions, the government has issued economic policy packages specifically designed to facilitate and protect domestic e-commerce businesses.

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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In 2016, 8.6 Million People Conducted Online Transactions

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