FMCG Product Sales Growth in E-commerce During Ramadan 2024

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Nabilah Muhamad 16/05/2024 17:09 WIB

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According to Compas research, sales of some FMCG products on Indonesian e-commerce platforms increased during Ramadan 2024, particularly food and beverages.

Growth of FMCG Product Sales Volume in Indonesian E-commerce during Ramadan 2024*

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Growth of FMCG Product Sales Volume in Indonesian E-commerce during Ramadan 2024*

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According to market research firm Compas, sales of several fast-moving consumer goods (FMCG) products on Indonesian e-commerce platforms increased during Ramadan 2024.

Compas researched FMCG product sales on several major domestic e-commerce sites: Shopee, Tokopedia, and Blibli.

The research employed an online crawling method, or digital search. Data collected comprised sales from stores with a 4-star rating or higher during the Ramadan periods of 2023 and 2024.

They found that approximately 60.3 million food and beverage products were sold via e-commerce during Ramadan 2024, a 27% year-on-year (YoY) increase compared to Ramadan the previous year.

Sales volume of mother and baby products rose by 26.9% (YoY) to 10.3 million products, while beauty and personal care products grew by 5.7% (YoY) to 77.6 million products.

Meanwhile, the quantity of health product sales decreased by 19.5% (YoY) to 22.3 million products.

"We hope that with this information, top FMCG brands will be better prepared to design campaigns for Ramadan 2025," said Narendrata, CEO and Co-Founder of Compas, in a press release on Wednesday, May 15, 2024.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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