Lazada is the most popular online shopping site among Indonesians, according to research by W&S Market Research, followed by Tokopedia, OLX, and Bukalapak. Research on awareness of an online store can be useful in assessing the strength of that online store.
Lazada's wide variety of products, constantly expanding, is one reason why people choose this site as their primary online shopping destination. Almost 5 million different products are available to Lazada consumers in Indonesia. Furthermore, the availability of promotions and discounts at certain times has proven effective in attracting Indonesian e-commerce consumers.
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