Shopee and Blibli See Increased Visits in Q2 2023, Other E-commerce Platforms Decline

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Adi Ahdiat 07/07/2023 12:43 WIB

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According to SimilarWeb data, average visits to the Shopee and Blibli e-commerce websites increased in Q2 2023. However, visits to Tokopedia, Lazada, and Bukalapak websites decreased.

Average Number of Visits to Indonesia's 5 Largest E-commerce Sites (Q1-Q2 2023)

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Average Number of Visits to Indonesia's 5 Largest E-commerce Sites (Q1-Q2 2023)

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According to SimilarWeb data, the five Indonesian e-commerce marketplace websites with the most visitors in Q2 2023 were Shopee, Tokopedia, Lazada, Blibli, and Bukalapak.

Of these five sites, only Shopee and Blibli experienced growth in visits.

Throughout Q2 2023, Shopee's website received an average of 166.9 million visits per month, a 5.7% increase compared to the previous quarter (quarter-on-quarter/qoq).

During the same period, average visits to Blibli's website increased by 6.6% (qoq), while Tokopedia decreased by 8.4% (qoq), Lazada decreased by 10.5% (qoq), and Bukalapak decreased by 13.8% (qoq), as detailed in the graph.

Despite the decrease in visits to several websites, the Indonesian E-commerce Association (idEA) is optimistic that overall online shopping transactions will grow this year.

According to idEA's Chairman, Bima Laga, the value of e-commerce transactions in Indonesia in 2022 reached Rp476 trillion. He predicts that this value could grow by another 20% to reach Rp572 trillion in 2023.

This prediction is based, in part, on the continuously increasing national internet penetration, which will support the growth of the e-commerce business in the future.

"There is still a lot of market potential that can be utilized and exploited by national e-commerce businesses," said Bima, as reported by Kontan.co.id (16/3/2023).

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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