Despite Sluggish Smartphone Shipments, Apple Remains Top Seller

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Cindy Mutia Annur 30/01/2023 15:10 WIB

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International Data Corporation reported an 18.3% year-over-year (YoY) decline in global smartphone shipments in Q4 2022. Apple remained the top vendor during this period, although its shipments also

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Global Smartphone Shipments by Brand (Q4 2022)

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The smartphone industry experienced a significant performance decline at the end of last year.

According to data from the International Data Corporation (IDC), global smartphone shipments in Q4 2022 reached 300.3 million units, down 18.3% year-on-year (YoY) compared to Q4 2021.

Nabila Popal, research director of IDC's Worldwide Tracker team, considers this decline surprising, as the year-end holiday season usually boosts smartphone shipments.

"We have never seen holiday quarter shipments lower than the previous quarter," said Nabila in a press release on Wednesday (25/1/2023).

According to Nabila, the decline was due to weakening smartphone demand, while inventories remained high. As a result, vendors drastically reduced shipments.

"Even Apple, which until now seemed immune, experienced a setback (in smartphone shipments) due to unexpected regional restrictions at its main factories in China," said Nabila.

Nabila also estimated that the decline was influenced by the inflation rate and increasing global macroeconomic concerns, thus hindering consumer spending.

In Q4 2022, Apple ranked first with global smartphone shipments of 72.3 million units, although down 14.9% (YoY).

Samsung's smartphone shipments fell by 15.6% (YoY) to 58.2 million units, and Xiaomi's decreased by 26.3% (YoY) to 33.2 million units.

Oppo's smartphone shipments fell by 15.9% (YoY) to 25.3 million units, and Vivo's decreased by 18.9% (YoY) to 22.9 million units in the same period.

The cumulative volume of smartphone shipments from other brands also fell by 19.8% (YoY) to 88.3 million units in Q4 2022.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."