Survey: Facebook Usage Frequency Decreases in the Last Year
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Facebook is one of the most frequently used social media applications in Indonesia. However, the frequency of use of Mark Zuckerberg's social media platform has decreased over the past year.
This is evident from the report *Digital Literacy Status in Indonesia 2021*, released by the Ministry of Communication and Informatics together with the Katadata Insight Center (KIC). The report notes a decrease in the frequency of information sharing on Facebook from 2020 to 2021.
In 2021, 57.8% of respondents reported using Facebook very often and often. This is down from 61.9% in 2020.
Specifically, 14.6% of respondents said they very often shared information on Facebook in 2021, and 43.2% said they often did so.
In 2020, this was 11.5% and 50.4%, respectively.
The decrease in the frequency of information sharing on Facebook indicates that this social media application has become less popular among Indonesians in the past year. This is due to a shift in interest towards other social media applications, such as WhatsApp or TikTok.
This survey was conducted from October 4-24, 2021, using face-to-face interviews. The survey sample consisted of 10,000 respondents spread across 34 provinces, with criteria of being aged 13-70 years and having accessed the internet in the last 3 months.
The survey has a margin of error of approximately 0.98% at a 95% confidence level using multistage random sampling.
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